Meet Michael Jay- the curious roving reporter from Northern Tails.  His natural home is in the boreal forest but, thanks to the support of NWTel, he has come to town to cover the Games! As the official mascot, Michael’s got his paws on the pulse of everything AWG—sports, culture, and the incredible spirit of the North. With his signature curiosity, boundless energy, and northern charm, he’s here to connect with fans across the circumpolar world!

Wait- What's Northern Tails?  They call themselves a "snackable mash-up of The Muppets and Planet Earth". Watch episodes on @NorthernTailsTV YouTube. One of our favourites is a Music Video Special found HERE. And be sure to check out their terrific website.

Coast Mountain Sports/Sports Experts has some terrific Michael Jay caps, T's, clog charms, decals and more!  Check out their selection in-store or online.